グランズウェル ソーシャルテクノロジーによる企業戦略 (Harvard Business School Press)

The concept of a 'groundswell' feels so timely and visual—I'm curious if that imagery was inspired by specific events or observations in the industry.

I loved the real-world cases, but some felt a bit outdated now. Are there newer examples that build on these ideas?

It shifted my perspective on how businesses should approach social media, but I'm wondering if the author considered potential downsides or challenges.