Built to Last: Successful Habit of Visionary Companies

The book highlights specific companies as models of success, but I'm curious what motivated the author to choose these particular examples and how that shaped the overall message.

The principles seem aimed at large corporations, but I wonder if these habits are scalable for newer or smaller teams trying to build a lasting legacy.

The book emphasizes certain core values and practices, but I'm curious about the author's process in distinguishing timeless habits from passing fads.