Blue Ocean Strategy - Strategi Samudra Biru

Understanding the origin story behind this approach could shed light on its core principles and practical applications. Did a specific industry challenge motivate its creation?

The real-world examples are compelling but I wonder how applicable they are across different industries or startup sizes. Would love to hear others' experiences.

The strategies seem scalable, but I’m curious if they feel more feasible for one over the other. Has anyone tried applying these ideas in a startup environment?