If Then: How the Simulmatics Corporation Invented the Future

The book delves into a lesser-known chapter of history with huge implications. I wonder what motivated the author to bring this story to light now.

The way the company’s innovations echo in today’s digital politics made me think differently about the roots of modern campaigning. Did others see that link too?

The narrative seamlessly ties specific events to larger themes, but I’m curious about how much research went into connecting these dots and if there were any difficult choices in framing the story.