What inspired Jonah Berger to explore the science of why things catch on?
Around the Web·last month
Reader discussion is open now. A verified author may join after claiming this profile.
What inspired Jonah Berger to explore the science of why things catch on?
Did anyone else find the 'STEPPS' framework memorable, or did it get lost in the details?
How do you think the principles in this book apply to social media campaigns today?
