The LEGO Story

I'm curious about what motivated the author to explore LEGO's history. Did they have a personal connection to the brand or a fascination with its impact on childhood?

The story of LEGO's resilience and innovation really motivated me. I wonder if others felt a similar boost to pursue their own ideas or hobbies.

The book highlights how creativity and risk-taking played roles in LEGO's growth. I’m curious about whether this culture was deliberate from the start or developed over time.