What inspired the authors to explore why some ideas 'stick' while others fade?
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Made to Stick

Made to Stick
نقاش القراء مفتوح الآن. يمكن لمؤلف موثّق الانضمام بعد المطالبة بهذا الملف.
What inspired the authors to explore why some ideas 'stick' while others fade?
Did anyone else find the 'SUCCESs' framework memorable but wonder how it applies to complex or nuanced ideas?
How did the authors decide which examples to include and which to leave out?