How did the author decide which case studies to include as examples?
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Designing Brand Identity

Designing Brand Identity
نقاش القراء مفتوح الآن. يمكن لمؤلف موثّق الانضمام بعد المطالبة بهذا الملف.
How did the author decide which case studies to include as examples?
Did anyone else feel overwhelmed by the sheer amount of information at first?
What inspired the decision to structure the book around the branding process step-by-step?