What inspired the choice to focus on long-lasting companies in 'Built to Last'?
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Built to Last

Built to Last
نقاش القراء مفتوح الآن. يمكن لمؤلف موثّق الانضمام بعد المطالبة بهذا الملف.
What inspired the choice to focus on long-lasting companies in 'Built to Last'?
Did anyone else feel like the habits described are achievable for small startups too?
How did Jim Collins decide which traits were essential for longevity versus temporary trends?