What inspired the authors to focus on shifting mindset rather than just strategies?
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Blue Ocean Shift

Blue Ocean Shift
نقاش القراء مفتوح الآن. يمكن لمؤلف موثّق الانضمام بعد المطالبة بهذا الملف.
What inspired the authors to focus on shifting mindset rather than just strategies?
Did anyone else find the real-world examples as motivating as I did?
How do you think the step-by-step process in this book compares to other innovation frameworks?