How did the author decide to frame marketing as storytelling rather than persuasion?
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All Marketers Are Liars

All Marketers Are Liars
نقاش القراء مفتوح الآن. يمكن لمؤلف موثّق الانضمام بعد المطالبة بهذا الملف.
How did the author decide to frame marketing as storytelling rather than persuasion?
Did anyone feel that the focus on authenticity made marketing feel more personal, or did it sometimes seem idealistic?
What inspired the author to challenge the traditional views of marketing with such a bold claim?